Introduction
Human mobility analytics has become increasingly important in various domains including urban planning, transportation, public health, and social science. With the rapid development of web technologies and the emergence of large language models (LLMs), web-centric approaches to human mobility analytics have gained significant attention. This tutorial provides a comprehensive overview of web-centric human mobility analytics, covering methods, applications, and future directions in the LLM era. We discuss how web data sources, web-based analytical techniques, and web platforms can be leveraged to understand, model, and predict human mobility patterns. Furthermore, we explore how LLMs are transforming this field by enabling more sophisticated natural language understanding and generation capabilities for mobility data analysis.

Intended Audience
This tutorial is designed for professionals, researchers, and practitioners interested in human mobility analytics, assuming basic knowledge of AI and data analysis.
Attendees will gain understanding of mobility analytics methodologies across location, individual, and macro levels, plus advanced frameworks like federated learning and causal inference for real-world applications.
Tutorial Outline
S1. Welcome and Introduction (13:30-13:40) - Presenter: Zijian Zhang
S2. Learning Location Embeddings and Region Profiling (13:40-14:20) - Presenter: Yuxuan Liang
S3. Individual-Level Human Mobility Analytics (14:20-15:00) - Presenter: Hao Miao
Coffee Break (15:00-15:30)
S4. Macro-Level Human Mobility Analytics (15:30-16:10) - Presenter: Zijian Zhang
S5. Advanced Learning Framework (16:10-16:40) - Presenter: Pengyue Jia
S6. Conclusion and Open Discussion (16:40-17:00) - Presenter: Hao Miao
Presenters
Video
Watch our tutorial video teaser to learn more about web-centric human mobility analytics